Graduate AI roles raise questions about learning the trade

Companies are creating dedicated AI-focused graduate jobs even as the technology is seen as a factor behind cuts to entry-level hiring. At PR agency Fight or Flight, Lotte Underwood manages agents, checks their outputs and monitors clients’ visibility in AI tools. At engineering software company Stride, Dillan Patel develops internal agents and identifies repetitive tasks that could be automated.

The shift is increasing expectations of junior employees. For its 2026 AI Jobs Barometer, PwC analysed 2.4 million entry-level jobs in the US and found that roles most influenced by AI were seven times more likely to require traditionally senior-level skills, including strategic decision making and team building. Entry-level roles with higher expectations grew 35% since 2019, while other entry-level roles shrank by 10%.

Employers and graduates describe opportunities for greater responsibility and broader business exposure. ArvatoConnect plans to resume graduate recruitment next year with a stronger AI focus, while Valliance graduate Cian Clinton says the technology lets him implement ideas and take on responsibilities earlier in his career.

However, an emphasis on AI can leave gaps in professional training. Underwood still wants experience pitching directly to media. Portman Finance Group prioritises learning financial products, customer relationships and transactions through departmental rotations. PwC UK technology and innovation chief Claire Reid says AI literacy must be combined with sector knowledge and an understanding of client needs.