SeenThis connects video ad creation to everyday AI tools

SeenThis has launched SeenThis Studio MCP in early access, connecting its video advertising platform to AI tools that support Model Context Protocol. Agencies and brands can submit briefs through tools they already use to generate editable video ads for approval and delivery across the open web and social platforms.

The integration combines brand knowledge held in an AI tool with SeenThis Studio’s production capabilities. It builds and animates ads using supplied copy and styling, adapts campaigns for different formats, markets, languages and offers, connects product feeds and generates previews for client approval. SeenThis says early tests reduced production time by more than 90%, with complex ads ready in under an hour rather than taking most of a working day.

SeenThis’s technical producers supply the templates and guidance used during creation and support more complex builds. Users authenticate through their SeenThis Studio accounts, then send approved ads from the platform directly to DV360 and social platforms including Meta and TikTok. Access is currently limited to a group of agencies and brands.