Nvidia targets the PC market

Nvidia is moving beyond its dominance in chips for data centers and setting its sights on the personal computer market. The expansion places the company in more direct competition with Intel and AMD, two long-established players in PC processors.

The shift reflects an effort to carry Nvidia’s strength in Artificial Intelligence computing into another major category of hardware. A successful move into PCs could give the company a broader foothold in devices used by consumers and businesses, rather than relying primarily on infrastructure for cloud and enterprise workloads.

Investors appeared to read the development as a threat to incumbent chipmakers. Intel and AMD shares fall as Nvidia sets its sights on a new market. The move underscores how Nvidia’s growth in Artificial Intelligence chips for data centers is creating pressure on rivals across a wider range of computing segments.