Netflix acquires Ben Affleck AI startup to expand filmmaking tools

Netflix is acquiring a filmmaking-focused artificial intelligence startup founded by Ben Affleck in a move to expand its internal suite of production and creative tools. The deal is intended to strengthen Netflix’s ability to support creators with software that can assist in various stages of filmmaking, from planning and visualization to post-production enhancements.

The startup, led by Affleck, has focused on building artificial intelligence systems tailored specifically for film and television workflows rather than general purpose applications. Its technology is designed to help directors, producers, and crews streamline complex tasks, experiment with different creative options, and manage large volumes of production data in a more efficient and integrated way.

By bringing the startup in-house, Netflix aims to deepen its control over proprietary tools that can be closely aligned with its content strategy and scale across its global production slate. The acquisition underscores how major streaming platforms are increasingly investing in specialized artificial intelligence to differentiate their offerings, support high-profile talent, and reduce friction in the creative process while maintaining strong collaboration between technology teams and filmmakers.