ChatGPT adds verified agents for businesses

OpenAI is introducing verified Business Agents in ChatGPT, allowing users to speak with AI representatives of brands about their offerings and compare products. The feature is launching in beta as part of a broader suite of business tools, initially available to eligible e-commerce and online service businesses in the US.

Users can start a conversation with an agent when a participating business appears in a ChatGPT response. Companies can configure their agent’s instructions and supply business context to guide its answers. Agent chats will be clearly labeled and kept separate from the main ChatGPT conversation.

A new Business Hub will let companies claim and verify their organizations, helping users identify agents that genuinely represent a business. OpenAI is not disclosing specific verification procedures because methods vary between businesses. The hub will also provide insights into company mentions in ChatGPT responses and the discovery topics associated with those appearances.

OpenAI describes the rollout as an early step toward deeper business participation in ChatGPT, with an initial focus on accurate company information, useful insights and customer conversations. It plans to explore additional ways for businesses to connect with customers through agents and other channels.