Disney partners with Adobe on custom AI models

The Walt Disney Company and Adobe have announced a multi-year agreement to develop proprietary generative AI models trained on Disney’s characters, environments and visual styles. Announced at Adobe MAX in Miami Beach, the partnership makes Adobe an official AI innovation partner to Disney and extends its tools across the company’s entertainment businesses.

Walt Disney Imagineering’s research and development team already uses Adobe Firefly Foundry to explore theme park concepts. One model converts hand-drawn sketches into fully rendered 2D concept art, while another generates images matching specific Disney franchises. Adobe says artists will direct the tools’ use and that the models are designed to produce material suitable for commercial production.

Disney will receive early access to Firefly, Premiere and Photoshop, alongside dedicated engineering and research support to integrate the tools into production workflows. Adobe is also working with Walt Disney Studios’ StudioLAB to prototype production tools and with ESPN Edge to explore sports archive use and new ways to present content to fans. Work with both teams is already underway. The agreement also covers joint marketing and industry events across Disney’s parks, cruise line and media businesses.