Khosla backs Coframe’s push for personalized websites

Coframe has raised a $25 million Series A co-led by Khosla Ventures and Hanabi Capital, bringing its total funding to $35 million. The startup wants to use AI to customize websites for individual visitors rather than present everyone with the same pages. Its valuation was not disclosed. Khosla Ventures also invested at the seed stage.

Founded in 2023 by Josh Payne, Coframe grew out of his experience with the labor-intensive work of improving a consumer-facing business. Payne previously co-founded the Tom Brady-backed startup Autograph. Coframe’s goal goes beyond generating attractive landing pages: it aims to learn what prompts particular customers to click and buy, then deliver more relevant experiences.

Coframe says it has generated more than $300 million in incremental revenue for customers including Dropbox, BCG, Block, Backcountry, and Sur La Table. It reports conversion-rate increases of 158% at Dropbox, 410% at Replit, and 60% at Cash App.

Vinod Khosla sees AI as a way to make individualized pages practical without the expense and delay of coding each experience separately. Payne is positioning Coframe as a challenge to a marketing technology market dominated by established companies such as Adobe and Salesforce and vendors offering testing, targeting, and measurement tools.