Disney names Adobe its official AI innovation partner

Disney and Adobe announced a multi-year strategic alliance at Adobe MAX on November 9, 2026, naming Adobe Disney’s “Official AI Innovation Partner.” Disney will use Adobe’s Firefly Foundry to build proprietary models trained on its brand knowledge, including character attributes and visual styles. The companies describe the resulting outputs as “commercially safe and production-ready.”

The collaboration initially spans Walt Disney Imagineering R&D, StudioLAB at The Walt Disney Studios, and ESPN Edge. Imagineering R&D is already using a sketch-to-image Firefly Foundry model that turns hand-drawn concepts into 2D concept art for theme-park development. Adobe will also bring Firefly, Premiere, and Photoshop into Disney’s creative workflows.

The agreement builds on an existing relationship between the companies, but key commercial and ownership details remain undisclosed. The announcement provides no contract value or exclusivity terms and does not specify how ownership of the custom models or their outputs will be divided between Disney and Adobe.