Google Flow packages Google models into a creative studio

Google Flow is positioned as an AI creative studio for turning visual ideas into images, videos, and custom creative tools. The platform uses Google’s generative models, including Gemini Omni for creating and editing videos from real or generated references, Nano Banana for image generation and precise editing, and Veo 3.1 for video with native audio, creative controls, physics, realism, and prompt adherence.

Flow centers on planning, creation, and refinement. A Gemini-powered agent helps creators explore ideas, while natural language controls support iterative edits across assets. Users can blend text, image, and video inputs, create high-fidelity outputs, and build workflow-specific tools for tasks such as animated type overlays, video resizing, layered image editing, storyboard creation, shader effects, mockups, sketch rendering, character development, image grids, and 360 degree environment capture.

Access ranges from a free Google Account plan with 50 daily Google Flow credits to paid Google AI subscriptions. Google AI Plus is listed at $4.99/mo* with 200 monthly Google Flow credits, Google AI Pro at $19.99/mo* with 1,000 monthly Google Flow credits, and Google AI Ultra tiers at $99.99/mo* and $199.99/mo* with 10,000 monthly Google Flow credits and 25,000 monthly Google Flow credits. Features vary by subscription tier, platform, and region, and AI outputs may be offensive or inaccurate.