Google Acquires AI Avatar Startup Alter

Google has acquired Alter, a startup formerly known as Facemoji, which specializes in creating Artificial Intelligence-powered avatars for integration into games and applications. Facemoji had initially supported developers in enhancing user experiences by enabling avatar-based features in their platforms.

Following a successful round of seed funding, the company rebranded as Alter. This shift was part of its strategy to further develop its avatar technology and broaden its reach within the growing market for virtual identities and next-generation user interactions.

The acquisition signals Google’s ongoing interest in advancing its Artificial Intelligence capabilities, particularly in areas related to virtual presence, social engagement, and development tools for games and apps. This move may help Google bolster its portfolio in digital identity and augmented reality as these technologies become increasingly central to online experiences.